Marketing Articles


    • 2009 The Year of …

    • We have now become accustomed to hearing about the theme of our New Year whether it is the “The Year of the Dog”, “The Year of the Volunteer” and so o..
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    • Creating your Unique Selling Proposition

    • The USP encapsulates the company’s competitive advantage. It is the statement that sets your company apart from the competition; the reason why custom..
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    • Customer is King!

    • They say this means talking to customers more, taking the time to understand a client’s needs and doing pro-active little things that “surprise and de..
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    • Effective Advertising

    • Michael Molloy, Managing Director – dtb Advertising, presented “Effective Advertising” at the Innovation Centre’s Boardroo..
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    • Forming PR Strategy

    • By Michelle Smytheman Michelle Smytheman is a member of the Public Relations Institute of Australia, teaches Public Relations at the University o..
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    • Managing Your Professional Service Providers

    • The Innovation Centre’s 2010 Boardroom Briefing Marketing Series provides a marketing tool box over six sessions with insights from expert s..
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    • Optimising the 4 P’s of Marketing

    • Achieving the right balance of the four elements of marketing (product, price, place and promotion) is one of the most basic decisions facing any mana..
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    • Strategic well thought out PR is vital

    • By Michelle Smytheman Michelle Smytheman is a member of the Public Relations Institute of Australia, teaches Public Relations at the University of t..
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    • The Product Diffusion Curve

    • The Importance of Targeting Different Client Groups at Different Stages of a Product's Life. Introducing a new product? Do you understand your ta..
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    • What to look for in a PR Consultant?

    • By Michelle Smytheman Michelle Smytheman is a member of the Public Relations Institute of Australia, teaches Public Relations at the University o..
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