All Articles


    • 10 Point Guideline on Content and Structure

    • Here is a 10 point guideline on content and structure for writing a Business Plan. 1. Executive Summary 2. Contents 3. Introduction 4. Cur..
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    • 2009 The Year of …

    • We have now become accustomed to hearing about the theme of our New Year whether it is the “The Year of the Dog”, “The Year of the Volunteer” and so o..
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    • 4 ways to make the most from your SEM

    • Armed with the right strategies and tactics, marketing and acquiring new customers in an economic downturn presents huge opportunities for savvy busin..
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    • Action Time

    • Action Time When meeting with clients I often ask for a look at their current business plan. In many cases I see the manager/owner reach up to the hi..
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    • Are you the typical entrepreneur?

    • Quite often people work with a stereotype of an entrepreneur and feel if they do not fit that stereotype they may not after all be suited to being an ..
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    • Building an entrepreneurial team

    • Introduction Ask any experienced entrepreneur or investor ‘what makes a successful business?’ and they will typically say ‘a great team’. So what d..
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    • Business Plan Planning

    • Your business plan is arguably the most important document that your business will ever create. So why, oh why, do so few businesses take time out fro..
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    • Creating your Unique Selling Proposition

    • The USP encapsulates the company’s competitive advantage. It is the statement that sets your company apart from the competition; the reason why custom..
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    • Customer is King!

    • They say this means talking to customers more, taking the time to understand a client’s needs and doing pro-active little things that “surprise and de..
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    • Documenting the dream before it fades

    • “I have a dream” was how Martin Luther King expressed his grand plan for racial equality on 28 August 1963, at the Lincoln Memorial, Washington D.C. K..
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    • Empowering Performance Feedback

    • This powerpoint presentation by Anna Searle from Inspired Business Solutions provides a visual guide to performance management. ..
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    • Follow the Yellow Brick Road

    • Just like Dorothy, without a clear path to follow the yellow brick road, the odds of meeting your destination are extremely low. Yet how many of us ta..
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    • Forming PR Strategy

    • By Michelle Smytheman Michelle Smytheman is a member of the Public Relations Institute of Australia, teaches Public Relations at the University o..
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    • Gain Customers by Cold Calling

    • Let us be honest no-one enjoys cold calling. If they say they do then they are either delusional or lying to you. Gaining customers from cold call..
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